Privacy policy
How Tractive Power collects, uses and looks after your personal information.
Last updated 14 October 2026
This policy explains what personal information Tractive Power collects, why we collect it, how we look after it and what your rights are. It covers our website, enquiries you send us and our dealings with customers and suppliers.
Who we are
Tractive Power Limited is the controller of your personal information. We are registered in England and Wales, company number 06467773. Our registered office is Cherry Tree Court, Cross Street, Leek, Staffordshire ST13 6BL.
Address: Unit 5, Churnetside Business Park, Station Road, Cheddleton, Staffordshire ST13 7EE
Email: [email protected]
Phone: 01538 360372
What we collect
When you contact us
When you send an enquiry, ask for a callback or use the load check form, we collect the details you give us. Depending on the form, these are your name, company, email address, phone number, what you need to move and anything else you put in your message. We also keep emails and notes of phone calls.
When you buy from us
If you become a customer, we keep the details we need to quote, supply, deliver, service and support your machines. This includes contact names, site addresses, order and invoice records, service and warranty history and operator training records.
When you use our website
Our website and its security service record technical information such as your IP address, browser type and the pages you visit. This keeps the site secure and working. We also use cookies, which are explained in our cookie policy.
How we use it, and our lawful basis
| What we do | Lawful basis |
|---|---|
| Reply to enquiries, call you back and prepare quotations | Legitimate interests, or steps you have asked us to take before entering into a contract |
| Supply, deliver, service and support your machines, and handle warranty claims | Contract |
| Keep accounting and tax records | Legal obligation |
| Keep the website secure and working | Legitimate interests |
| Measure how the website is used (only if you accept analytics cookies) | Consent |
| Send news about our products, if you have signed up or you are an existing customer | Consent, or legitimate interests for existing customers. You can opt out at any time. |
Who we share it with
We do not sell your personal information. We only share it with:
- companies that provide services to us, such as website hosting and maintenance, email and IT support, and our website security and content delivery service (Cloudflare)
- our authorised distributors, if you are outside the UK and an enquiry is best handled by the distributor for your country
- delivery companies, when we ship your order
- our professional advisers, such as accountants and lawyers
- authorities, where the law requires us to
These organisations may only use your information to provide their service to us, and must keep it secure.
Transfers outside the UK
Some of our service providers may process information outside the UK. Where they do, we make sure there is a legal safeguard in place, such as a UK adequacy decision or the UK International Data Transfer Agreement.
How long we keep it
We keep personal information only as long as we need it:
- Enquiries that don’t lead to an order are deleted once they are no longer needed to follow up.
- Customer and order records are kept for six years after the end of the financial year they relate to, as UK tax law requires.
- Service and warranty records are kept for as long as the machine is likely to be in use, so we can support it.
Your rights
You have the right to:
- ask for a copy of the personal information we hold about you
- ask us to correct information that is wrong or incomplete
- ask us to delete your information
- ask us to limit how we use your information
- object to us using your information, including for marketing
- ask us to send your information to another organisation
- withdraw your consent at any time, where we rely on consent
To use any of these rights, email [email protected] or write to us at the address above. We will reply within one month.
Complaints
If you are unhappy with how we have handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
Keeping your information safe
We use appropriate technical and organisational measures to protect personal information, and we limit access to the people who need it.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed.
